The Angela Dress No1 in The Coast Land Collection ~ Autumn/Winter 2021

Mock Up Dress Complete

The 5 dresses for the season were finalised on paper, the 3 new designs are based on Brighton finds and influences from a trip late last year and 2 old dress designs which need re-working and final adjustments to brighten them up and make more interesting are all going through to stage 3 now which is the pattern working and sampling stage.

This season in time has been hard for the business due to having to put parts of it on hold to allow for more funding and then also came the COVID-19 Virus and my anxiety soon followed! I have also taken a new part time job recently so I have much more time constraints upon me. So, it’s needless to say that I have been a bit unhealthy and de-focused. These factors have slowed down business production but I can happily say they haven’t halted it completely and actually since last week have picked up a bit.

I’m still in stage 3 of 4 stages with the designs and I’m making the dresses made to measure – this is to suit the model and give us a great fitting for photo shoots, however, she is size 14 and so that is the ideal size for the brand at the moment. The designs have been decided (although somewhat tweaked, until recently) and so now we’re onto making mock up gowns in cotton muslin. The picture below is of a final mock up/sample and has given me great joy working with tulle, smocking and applique lace.

Blog Pic April 2020 (1)

Sample Dress Angela – Autumn / Winter 2021 The Coast Land Collection.

The dress will be made of silk as in keeping with my brand core identity. I will make them all in size 12 – 14, however, they can become bespoke and tailored to fit. This season sees a lot of silk and more applique lace than I have done before – so I’m happy to be setting the bar higher in that regard. The designs should be ultra floaty and feminine. Dress No1 as seen above has tulle bodice and sleeves with loads of applique lace to waterfall-cover the chest area, the sleeves use the lace for shape and decorative detail, the empire line has smocking and then a lot of silk and tulle gathered and then falling from thereon. The smocking waist will feature some embroidery stitches and some pearlised beading too for an extra special touch. The A line skirt which falls from a gathered waist has a lot of flare to give that feminine floaty feel – it will also be doubled up so that the tulle is on the outside. The fabric used will be sand washed light weight silk and soft poly tulle.

The dresses are in keeping with the brand ethos being made in the UK, made with natural silks, and being an ethically friendly company in its business practices. The style of all my dresses are contemporary, classic, edgy, feminine and elegant. I like to focus on the way the garment would make one feel and look, being careful in how they are designed and cut whilst using a careful selection of fabrics to achieve this.

I write weekly to inform, update and inspire. I hope more creatives can find each-other on the wild maze of the web and connect, share and support one another. I also think this added information helps my customers know more about me and my brand so that they can keep on being a discerning customer.

Some good news by my time of writing is that, I finally have some funding approved so I can keep going with the business developing and increasing! This is currently being processed. We at D H bridal Designs also have a customer contract in place now which is very much needed and more professional in conduct, always looking to get better at practice and having made more time for blogging, website going live and emails being sent out, which is all great stuff. Bad news is obviously the Pandemic/virus that we know is going around the globe has caused me some disturbances with work/life balance- its something Ill need to work around and get used too.

The next post should show more developments and hopefully a finished mock up garment for design Number 2. You will find out the fabrics and the style used and any nuggets of wisdom that I can share along the way.